Are you curious to know who is behind Dahrah and our story? We are constantly evolving to grow our contribution to sustainable fashion in The Netherlands. This article will shine some light on how we started this adventure. And as a token for coming here you can use this coupon for a discount of 15% valid until the 31st of October 2023! Use on check-out at our online shop : df-10-23
An unusual story
DAHRAH was born in 2018 in Leiden, The Netherlands. The founder, who never studied fashion design and business, had nevertheless almost ten years of experience in the design and production of dance costumes. Her costumes were sold worldwide under the brand name “Makari Dreams“. Later on she moved to the production of lady dresses and shirts made with organic jersey fabrics. This is when she adopted a new company name “Dahrah“.
It has always been our dream to start a urban fashion brand, but it took many years to find inspiration for something different from what is already out there. Like with the dance costumes, we feel the need to have more control on the way we dress. Have you ever had the feeling that you are not entirely satisfied with the dress, hoodie or T-shirt you find in a shop? Maybe you love the print on a T-shirt, but you would prefer to have it on the front instead of the back? We have something in mind, but we can not buy it. So why not design it yourself? And what about if your friends also like it? That is how an idea can turn into a business.
A very small company with different people
We are here thanks to a few friends who help us with modeling, promoting the brand on social media, writing text, looking after the websites. All of us, till now, have no specific fashion nor business education. The team includes even physicists (like the founder) and astrophysicists 😉 Our way is learning by doing and the founder works on Dahrah at night. We are certainly an unusual and dynamic team with a atypical background!
What is the meaning of “Dahrah”?
No idea! In fact, Google will know that better than us 😉 We just like how it sounds, reminiscent of oriental vibes. Many people unfortunately do not spell it correctly (Dara or Darah), so maybe it was not the best choice. But we hope that with time our organic hoodies and T-shirts will become more known and that Google will correct the spelling mistakes 🙂